Easeful Leaps

We believe in the small step that turns out to be the big leap that changes everything.

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I was talking with a client recently—a niche marketing agency—whose brand we did last year. She told me how much her life has changed. She takes vacations. She works fewer hours. She stopped doing proposals, and implemented a paid lead product instead.

“People don’t get it,” she said. “The confidence that comes with having a brand.”

Taking “leaps” in business can be daunting. Of course there is risk. It can be thrilling! Exciting! Terrifying in the best and worst ways.

It can also be easeful. Guided. A small step that turns out to be the leap that changes everything.

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So what’s with the underscore in our logo?

It’s the easeful leap our clients take when they work with us. It isn’t an uphill slog. It isn’t a jump off a cliff. You don’t even have to take a running start.

“We worked together for 2 weeks total. I was having a really hard time then, personally and in business. Now, I barely remember what that was like.”

On the other side of 2 weeks, you can find the “after” to your “before.” With very little blood, sweat, and tears. At Leap_year we believe in business ease.

Shift + dash = Leap.

A series of easeful leaps can make your business, and change your life too.