Leap_year X Higher Ed
Are you a visionary looking for a way to get your work out into the world where it can make a real impact, faster?
Do you want to change the world but you’re mired in the long timelines and burdensome processes of academia?
Work with Leap_year to:
Package robust research into a digestible menu of story ideas for the media, quickly
Facilitate multi stakeholder communications projects
Create modern comms and products designed to do good in the world and move important work forward tangibly
Seaweed Toolkit with Seaweed Hub
Sea Grant’s Seaweed Hub discovered that (surprise!) one of the things seaweed businesses need the most help with is marketing—so, they asked us to create a marketing toolkit. We ran with the idea and came up with a brand campaign idea for seaweed: Let Seaweed Surprise You! Then we created an open source campaign around four content pillars, housed in a digital and printed toolkit so seaweed businesses can freely access social media content, messaging ideas, and tips to market their businesses. All on a tight budget and done in several weeks in close collaboration with our clients, using our efficient sprint model.
The Pandemic’s Perfect Storm
Business for Impact at the Georgetown business school created an important report about the impact of Covid-19 on Millennials + Gen Z. We built a media-facing branded campaign touting the research, and designed a compelling printed report available for download on a microsite.
Eat for You
The Portion Balance Coalition is a multi-sector collaborative working towards better nutrition for all through a focus on portions. What started as a request for infographics became a robust brand concept. We created valuable IP with a scalable consumer-facing education campaign around nutrition and portions with a non-judgmental lens.
Jobs for All
Business for Impact at Georgetown studied the state of unemployment for disenfranchised people to unearth what works. Researchers found incredible examples of employment social enterprises that have transformed the lives of people with disabilities, formerly incarcerated individuals, immigrants, refugees, veterans, and many more. We know what works — but it needs to be scaled. Business for Impact has a vision for how to do it. We used our strategic and creative process to brand this initiative, creating emotionally evocative materials and a media-facing microsite.
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